While fashion trends come and go, there are some timeless classics that never go out of style. That’s the case with iconic brands like Wrangler. The brand has retained its philosophy and quality over the years, despite minor changes and advancements in the pieces’ appearance.
The Brand’s Beginnings
Wrangler has a long history in the clothing industry. Competing with Lee and Levis brands, it’s remained the closest to the western roots with the whole ethos born from creating high-quality, long-lasting denim for over a century. Performance is everything to Wrangler, and it has been the foundation of its denim since its founding in 1947.
Source: wrangler-western.com.au
The company was established in Greensboro, North Carolina with a focus to improve the traditional blue jean to make them more cowboy-friendly. Think of more belt loops, pockets that are the perfect size for a watch, and flat rivets that don’t damage the saddle.
The resilience of the well-known denim has not changed over time, despite the fact that those elements have been modernised for a more cutting-edge style. These jeans won’t stretch, sag, or bag over the course of a year of usage. You can identify a pair of these jeans by the embossed “W” patch on the back pocket or waistband. A white or black tab is present on most pairs as well. All of the copper rivets on the denim are there to provide a retro-style appearance.
How Wrangler Became a Household Name
There wasn’t any reason for the company to start marketing to people who weren’t cowboys. It all sort of developed spontaneously as people started preferring the tougher Wranglers after growing disappointed with the standard denim. And by 1996, the company had become a household name and accounted for one of every five pairs of jeans purchased in the US.
Along with making jeans, the brand has grown over the years to include other products as well. When looking to buy Wrangler clothing online, you’ll see that their selection now includes shirts, dress shirts, polos, hats, belts, and other distinctive western-style items.
What Are The Brand’s Best Selling Pieces?
Classic Jeans
Wrangler jeans are famous for their adaptability as they can be used both for casual wear and business attire. People of all ages and genders love these jeans, which are considered an icon.
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In fact, one of the most recognisable trademarks in modern fashion is the characteristic “W” embroidered on the rear pockets of jeans. The people who purchase Wrangler jeans all appreciate good design and desire a pair of sturdy, comfortable, and stylish pants. These are some of the most recognisable designs by the brand:
The Regular Fit Jeans
There are two washes available for this specific pair of jeans: dark and light. They are the ideal fit for jeans, being loose but not baggy, with some give and bunch up at the foot, enabling you to pair them with any style of shoe you have in your closet, including sneakers, boots, fashionable Oxfords, and other footwear that goes well with jeans.
The Wrancher Dress Jeans
A kind of jeans known as the Wrancher is more like a regular pair of pants than blue denim. For good cause, this style was created in the 1970s to allow cowboys to keep their traditional way of life while dressing up for more formal occasions.
Source: cowgirlmagazine.com
Despite being designed for males, these jeans have become more and more popular among women, especially those who value street style. Their slightly flared cut flatters ladies of all shapes and sizes.
The Retro Slim-Fit Boot Cut Jeans
This is unquestionably the one item of vintage-inspired attire that every fashionable dude needs. This pair combines the traditional jean accents and finishes with a contemporary slim-fit style to accentuate men’s physique, giving the best of both worlds. Their compatibility with cowboy boots is their best feature.
Fitted Shirts
Pairing a stylish shirt with a chic pair of denim trousers is a great look for all kinds of occasions. And this brand has some of the most fashionable shirt styles among its assortment of Western clothes. Here are two designs that are sure to get attention.
The Contrast Trim Western Flap Pocket Shirt
The highly-popular cotton twill button-down shirt from Wrangler will let you embrace your inner rodeo star without saddling up a horse. A contemporary cowboy aesthetic that is nonetheless comfy enough to wear every day is what you’ll get with this shirt. It features a thin cut, a western front yoke, buttoned chest pockets (appropriately adorned with a “W”), contrast stitching, and other design elements.
The Nixon Shirt with Embroidery
Searching for a country-style equivalent to the customary white dress shirt? Take a look at Nixon. No matter where you wear it, people will compliment the contrast stitching on the front and back yokes, the piping on the cuffs, and the intricate snaps.
The entire look of your outfit will scream Western, even if you only have this shirt as your cowboy-style element. It is straightforward to put on and take off because it has a snap closure and is made entirely of cotton.
Stylish Jean Jackets
This is the ideal layer to throw on for a little extra warmth and style. Wrangler offers men’s jackets in both traditional and contemporary styles, with or without the recognisable “W” stitching.
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Choose from a selection of lined denim jackets with an additional coating of plush fleece, flannel, or sherpa for added warmth. This denim jacket includes a sherpa lining all the way through, unlike most other denim jackets.
Stunning Leather Belts
Of course, a belt is necessary to complete your cowboy look. You can be confident that all of Wrangler’s belts are of the highest calibre and will last for many years because they are all made from premium full-grain leather.
The 75th-anniversary tooled belt is the perfect finishing touch for your outfit. This belt is made of leather that has been tooled and can be used for regular wear. With a substantial buckle and full-grain, vegetable-tanned leather construction, it will help you dress up your favourite pair of jeans.
What Is Wrangler’s Fit Guide?
The majority of Wrangler apparel adheres to a standard that guarantees a great fit. You might feel uncomfortable, especially when driving or riding a horse because they aren’t too baggy or tight.
The brand also provides a fit guide if you’re unclear about your optimal size to assist you in selecting the garment that fits you most comfortably. Read through the fit advice before making an online purchase. By doing so, you’ll avoid second-guessing and cut down on the time it takes to discover the right fit.