Let’s start with this question. As a customer, which is better; a package that comes in attractive packaging or one that comes in a regular box? The product might be the same, but the perception between the two orders will differ. For instance, packaging your products in attractive, sustainable shipping boxes can impress customers and convince them to buy your products. On the other hand, you may get little response from generic packaging.
Unboxing Experience: What is It
The unboxing experience is a term used to describe how a customer feels when they unbox a new product. As a brand owner, you may wonder, “is it crucial to invest in attractive boxes for my product?” “Is the unboxing experience necessary?” You get your answer when you put yourself in your customer’s shoes. People are visual creatures; we are drawn to things that look good. This is why it is vital to invest in an attractive product presentation.
The way you box your package can be the deciding factor that determines whether you make sales or not. A great design with bespoke packaging can influence the purchasing decision of potential customers. Here are a few things your brand can gain from an excellent unboxing experience:
Your Brand Can Tell its Story More Effectively With It
The unboxing experience is a lot more than making your products look good. It allows you to tell your brand story and express yourself more convincingly. It builds a narrative that communicates with your client to persuade them to choose you over competitors in the market.
It may also elicit emotions from customers. All of us remember how we waited for presents on our birthdays. The unboxing experience can replicate that excitement and anticipation and make acquiring a product much more fun.
A great unboxing experience can also provide good post-sale value to customers. It gives them a good feeling about the product and helps them anticipate using it. This helps breed trust and belief in your brand and promotes brand growth.
It Boosts Customer Loyalty
Remember the popular saying, “first impression matters”. In business, the last impression also matters. They are as important as your first impression. Your contact with the client ends when you deliver the product, so it is an excellent choice to make it memorable. A good unboxing experience can help convince customers to patronize you again.
According to a study by Bain and Company, about 60 – 80 percent of customers only patronize a company once, even if they are satisfied with the service or product. The study showed that more is needed to satisfy customers and that customer loyalty is much more than delivering quality service. What converts customers to long-term customers is your ability to wow them.
Combining quality products with a great unboxing experience will wow your clients and persuade them to patronize you again.
It Can Help You to Go Viral
Social media is a powerful marketing tool. You will find thousands of channels on YouTube, TikTok, and Instagram that unbox trendy products for subscribers. A study by Dotcom Distribution showed that 35 percent of consumers watch unboxing videos before patronizing a brand. Also, 55 percent of people who watch unboxing videos say that the video convinced them to buy the product.
A good unboxing experience can help you to go viral. It can impress viewers and help you to make more sales. Putting your brand on a captivating package will make your customers more likely to recommend you to others. As a result, you will benefit from more brand exposure which can translate to more sales.
Creating the Perfect Unboxing Experience
A product’s unboxing experience can make or break your business. Think of it as a marketing tool; your customers can take their experience to social media, giving more publicity and visibility to your brand. If it is great, you will get more customers. If the reverse is the case, you will not benefit from the free publicity.
Here are some tips to help you create a perfect unboxing experience.
- Use custom packaging to create eye-catching boxes that can attract customers.
- Brand all the components of the package.
- Add personality to your package by including thank you cards or handwritten notes.
- Give something extra, like freebies, discount offers, and loyalty programs.
With many competitors in the market, it is becoming more challenging to edge your competitors. You must also work extra hard to get new customers and retain old ones. An unboxing experience that wows the client can provide a memorable experience that puts the odds in your favor.
