This is a sponsored guest post.
If you’ve ever sold items online then you know how profitable e-commerce can be. In fact, it’s estimated that by 2021 the e-commerce industry will be worth more than $4 trillion. And the good news is, you don’t have to be a business mogul to capitalize on this. There are everyday people earning income simply by selling their clothes online. Poshmark is one of the premier apps for people who are interested in making a sizeable profit. The key is to know what tactics work the best.
What is Poshmark?
Poshmark is a platform that gives its users the ability to sell everything from clothing to makeup. And this can all be done from your phone. This app is similar to social media platforms in that users can share their listings with others. However, there are many who struggle to gain traction with Poshmark due to the learning curve. There’s definitely a science to generating the income that you want. But for those who do figure out how Poshmark works, it can be an awesome opportunity.
Items that Sell the Best
When it comes to creating a successful Poshmark account it’s a good idea to focus on brand names. Currently, items that are attracting the most buyers are made by recognizable designers such as Kate Spade and Victoria Secret. Not only are people looking for popular brand names, but they’re looking for these items at a discount. So ultimately, the items that sell the best are designer markdowns.
Essential Tips for Making Money on Poshmark
While Poshmark can be a great way to earn extra money, keep in mind that it’s going to take a considerable amount of time and effort. And that’s because you need to figure out what type of items your target audience responds to. There are also several things that you need to do to make your listings stand out. Here are a few of the most important.
1. Optimize Headlines and Descriptions
Most bloggers understand that if they want their blog post to be successful then they need to create a captivating headline. Poshmark is no different. If you want to capture people’s attention, then you need to focus on both your headline and description for your item. Optimize your listings in the same way that you would a blog post. Your titles and descriptions should clearly explain what you’re offering. Poshmark even gives you the ability to use emojis which can add a little personality and excitement to your listing. Ideally, the headline should include the name of the designer.
If the items have defects such as holes, rips, or stains, include these details in your description. Answer any possible questions that you think the buyer may have about the item. This way, you’ll spend less time answering questions after you’ve posted the item. The more information you provide, the more confident people will feel about buying from you.
2. Make the Most of Your Photo Space
When selling on Poshmark, it’s important to keep in mind that this is not a brick-and-mortar store. People aren’t able to touch the items. And this means that you’re going to need to put in the effort to appeal to all of their other senses. Specifically, you need to make sure that your items are as visually appealing as possible and that you get an excellent view of the products.
Take a few tips from big brands and use professional photos–or at least consider the most important aspects of professional photography. Consider how the lighting portrays the color of your clothes. Remove anything in the background that may take away from the item that you’re trying to sell. Get close-ups of any defects so that your customers won’t have any surprises when they purchase the clothing. Model the clothing so that customers can get a better idea of how they actually fit. Browse other Poshmark closets to get inspiration about the way things are styled.
3. Offer Styling Advice
Poshmark isn’t just about purchasing discount clothing. It’s also about keeping up with some of the latest trends. If someone admires your closet, then they likely admire the way in which you style your clothes. So if you want to create a loyal audience, give your potential customers advice about ways in which they can style the items that you’re selling. You can include these details in your descriptions.
Demonstrate how your scarf can be worn for various occasions. Could it be worn at formal events? How could it be made appropriate for work? Is there a way to dress it down for a casual evening out with friends? These are things that your audience will be interested in. People want options.
4. Tread Lightly With Negotiations
Poshmark gives users the ability to negotiate prices. If a potential buyer is interested in your items but is not willing to pay the price that you’ve set then you may be willing to come down a little in order to sell the items. However, while it can sometimes be profitable to bend a little when it comes to pricing you shouldn’t feel obligated to agree to prices that you aren’t comfortable with. After all, the point of selling on Poshmark is to make a profit.
In cases in which you don’t want to negotiate on the price, make sure that you specify this in your details. List the item as “firm” so that potential buyers understand that the price they see is non-negotiable. Eventually, someone will value the item enough to pay what you’re asking.
5. Package With Care
Another aspect of becoming a popular seller on Poshmark is your item packaging. No matter how much of a discount you’re offering, no one wants to receive an item that’s carelessly packaged. The way in which you package and ship your item will communicate how much you value the customer’s business. Make sure that the item is clean and free of wrinkles. Use garment cardboard, wrap the item in tissue paper, or tie it up with a ribbon to ensure that it doesn’t move around freely inside of the box. Consider writing a handwritten note to thank the customer for their business. You may even include a few mints or candies to sweeten the deal.
6. Follow and Share
As previously mentioned, Poshmark is very much like a social media platform. Not only can you share your listings with others, but you can follow sellers as well. While following your competition may not seem like the smartest move, it can actually lead to a lot of business. And that’s because it’s a form of engagement. The more you engage, meaning sharing, commenting, and following, the more exposure you get. So don’t be afraid to let the competition know that you like their closet.
Conclusion
Admittedly, Poshmark takes a lot of time and effort. This is especially the case when it comes to the engagement aspect. Sure, engagement can be fun but it definitely takes your attention away from creating a memorable brand that your customers will love. The good news is, you can cut down on the amount of work you need to do by using Poshmark automation tools. Why spend half of your day commenting, liking, following, and sharing when you can have Poshmark automation tools do the job for you?
