Are you looking to get quicker sales, at higher prices and a boon in your real estate business? Here is a quick fact for you: 90 % of buyers start their search online. Consequently, listings require images and information that capture their audience’s attention to push sales. And that’s where a virtual staging entity like this company can help you out.
Research by the National Association of Realtors shows that 81% of prospective buyers find it easier to visualize the property as their future home or office when it is staged. People want to see what they are getting if they choose to purchase a property. On that note, staging plays a great role in determining whether space will be bought or not. Based on your needs and factors such as the budget and other pros and cons, digital staging or DIY, which one works best for you?
In real estate, virtual staging is the process of enhancing digital photos of a property using virtual staging software. This is by using graphic software with 3D images to digitally add furniture and another décor into an image. DIY, well, the definition in itself is where you physically stage the home and take real photographs of it.
When staging a home you are looking to :
Help Clients Visualize the Potential of A Vacant Property or Room
Is your property still under construction, currently occupied, or just vacant? Is there little to no interest in buying the property? Staging is what you need. Capture your audience’s attention. Keep them intent by furnishing and decorating the house. This will help potential buyers connect with your property.
It enables you to exhibit each room at its highest potential. It makes a great first impression, bringing your spaces to life.
Save On Costs through Virtual Staging
Each company has a different budget for marketing strategies. Depending on the software used and the images needed, virtual staging mostly costs a fraction of traditional staging. How? It saves you the hassle of having to pay professional stagers, delivery, setting up, and removal.
Some companies even offer affordable packages for these services of up to 200$ for a listing.
Effectively Market to Your Target Buyer with Limitless Design
Home décor trends are ever-changing thus the need to constantly update your portfolio. From rustic to modern to vintage themes, virtual staging enables you to add virtual furnishings. These accentuate your space by simply picking from the libraries. Showcase eclectic architectural styles, color palettes, and fascinating designs that need acute attention to detail with just a laptop or a computer.
Save On Time
How do you get a faster turnaround? The more a property stays on a listing the more the value drops. DIY staging can have problems that lead to delays in progress. Moving the furniture in and out of the house could also cause damage to the floors and walls of your beautiful home. That’ll cost you time and money as well in repairs. Virtual staging on your own can take from 24 hours to three weeks. A professional virtual staging company can deliver in less than three days depending on your requirements. This enables you to set the ball rolling.
Differentiate Your Property from Others Online
As a realtor, do you have an online presence? According to the National Association of Realtors, about 70% of realtors have a website. 51% of buyers found the home they purchased from the internet. In such a diverse world with so many listings, how do you differentiate yours from others?
Virtual staging allows you to change and enhance the appearance of a room. Do this by painting, decluttering, or redecorating without having to do it manually and photographing it traditionally like in the Do It Yourself method.
Greater Flexibility and Control in Presentation
Present your buyers with stunning exterior shots. This is without having to schedule when to shoot based on weather or time of the day. Whether you want it to appear warm and having been taken at dusk or sunsets or twilight, virtual staging software allows you to do that at the ease of your home or office.
Traditional photography, however, will require you to schedule your shoot and probably wait for days before you find the perfect weather and time.
Final Thoughts On Virtual Staging vs DIY Staging
Selling a property in a competitive market can be a nerve-wracking, expensive, and time-consuming process. A staged home sells faster and at a higher price than a non-staged one. DIY staging, more commonly described as traditional staging, is costlier, limiting, and time-consuming as compared to virtual staging, which, if done right can be a windfall and a supplement to the former.
It also comes in handy, as virtual tours are the new norm especially after the pandemic and with most of the world now going digital. It can also be leveraged everywhere in your digital marketing, in acquiescence with the new trends.
However, it can lead to legal issues in real estate upon a misinterpretation. The realism of the photo is both a plus and a risk. For this reason, ensure you disclose all virtual staging and that it really shows what space could look like.
