Making a meme can be a powerful way to reach out to your fans.
1. Be sure the image is visually appealing and background-free. Do NOT use images with logos, watermarks, ads, backgrounds, etc., as they will distract from the message of your meme.
2. The language you choose should accurately describe your brand’s voice and target market. For example, using memes aimed towards young men in their late teens/early 20s would not necessarily be appropriate for an insurance company aimed at women over 40 years old.
3. Avoid trying too hard to get laughs or get attention by adding unneeded hashtags or text that doesn’t add anything to the meme (i.e., “when you have to crack a window because the smell is so strong” on a perfume ad).
4. Puns and references are excellent for promotion, but be sure they’re coherent enough to gain the attention of those who don’t know the reference or catch-phrase.
5. Include links to your brand’s website or social media accounts if possible, as it gives people more ways to find out about your company. If this isn’t an option, try making a contest with branded prizes as an incentive for sharing! This also allows you access to analytics that show which posts got the most views, likes, or comments—in other words, which strategies work best at generating buzz about your brand.
Be relatable
Try to be relatable. People want to associate themselves with brands they resonate with, so don’t distance your company by appearing too formal or out of touch. Don’t rely on memes for marketing without some follow-through posts or links. Memes are great for building audience engagement and brand recognition, but if you’re only using them to get attention the rest of the time, it’ll just feel like spam—and who wants that? Make sure whatever you post aligns with your brand persona! If you’re unsure what this means or how to go about crafting one that will appeal to your target market
Finally, make sure you don’t post too many memes! The most effective use of memes is to save them for special events or offers. If you post them too frequently or make them the focus of your company’s social media presence, they’ll be less effective. Check Meme Scout for ideas.
The purpose of memes and the benefits of including them in your online marketing
Memes are images or videos that are typically comical but can consist of anything from reaction gifs to pictures with witty captions. They’re commonly used as inside jokes between communities on Reddit, Twitter, 8chan, etc. Still, They have also recently started becoming popular for business use because they’re guaranteed to get engagement due to their humorous content.
The humor derived from these types of posts is not always universal across all audiences, so it might be unwise to rely heavily on this method if you’re trying to appeal to a general audience. Instead, consider using memes to create engagement within an existing community of users who are likely to share your brand rather than attempt to appeal to the masses.
Memes can be used in any media format that you regularly use for sharing content (i.e., blog posts, Facebook ads, etc.). This article will provide several examples of successful memes created by brands to inspire you to create your own.
