So, this is super fun and exciting Star Wars news!
In the first ever global live toy unboxing event, the top stars of Maker Studios will be unveiling the new and super cool Star Wars The Force Awakens toys around the world! And you will be able to watch it all on the Star Wars YouTube Channel.
“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube.” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”
“The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.
These “unboxing” videos will feature online personalities sharing the excitement of opening the new Star Wars: The Force Awakens toys. Unboxing videos overall have captivated millions of Internet viewers and continue to grow in popularity. Eighteen of the top 100 most viewed YouTube Channels worldwide are dedicated to toys and toy unboxings. These 18 channels accounted for 8.1 billion views in Q1 2015.[1]
“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”
The global unboxing event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11 and Star Wars fans from around the world, including Chris Pirillo, bringing with them a broad audience and appeal. The global line-up includes:
| COUNTRY | CITY | MAKER TALENT | LOCAL TIME 9/3 | EDT |
| Australia | Sydney | Bratayley | 07:45 | 17:45 9/2 |
| Japan | Tokyo | Einshine | 11:00 | 22:00 9/2 |
| Korea | Seoul | Dollastic | 12:00 | 23:00 9/2 |
| Hong Kong | Hong Kong | Dante Basco | 12:00 | 00:00 9/3 |
| France | Paris | AyPierre | 09:00 | 03:00 9/3 |
| Spain | Madrid | AlexBy11 | 11:00 | 05:00 9/3 |
| Germany | Berlin | Reyst | 12:00 | 06:00 9/3 |
| England | London | GamingBeaver | 11:30 | 06:30 9/3 |
| Brazil | Rio de Janeiro | Malena010102 | 08:30 | 07:30 9/3 |
| USA | New York | EvanTubeHD | 08:30 | 08:30 9/3 |
| Canada | Toronto | Quill18 | 09:00 | 09:00 9/3 |
| USA | Chicago | HobbyKidsTV | 08:30 | 09:30 9/3 |
| Mexico | Mexico City | ExpCaseros | 09:30 | 10:30 9/3 |
| USA | San Francisco | Chris Pirillo | 08:00 | 11:00 9/3 |
The full schedule also is available at www.StarWars.com.
Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.
Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events.
The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part. More details are available at www.DisneyStore.com/ForceFriday.
Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.”
I am really excited to see all the cool new toys!
STAR WARS: THE FORCE AWAKENS arrives in theaters everywhere onDecember 18th!
Watch the trailer…
Follow STAR WARS on Twitter
Follow STAR WARS on Instagram
Follow STAR WARS on YouTube
Visit the official STAR WARS: THE FORCE AWAKENS website
1. Source: Tubefilter; Top 100 Most Viewed YouTube Channels Worldwide, January 2015 – March 2015; Data provided by Tubefilter, OpenSlate & YouTube
