SONIC Gives Fries a Makeover – Introduces New, Natural-Cut Fries

SONIC’s new Natural-Cut Fries are crispier, fluffier, and a ‘cut’ above the rest

The choice between SONIC’s Tots and Fries just got a whole lot tougher, as SONIC® Drive-In today announced the launch of its new Natural-Cut Fries. Made from whole russet potatoes, the new natural-cut, ‘skin-on’ fry offers guests a higher quality fry with a crispy crunch to delight the senses.

SONIC guests can now order the new Natural-Cut Fries at all participating SONIC Drive-In locations nationwide from their menu. Available as part of a combo or on their own, the new Natural-Cut Fries seek to challenge SONIC’s signature Tots for most popular side at the Drive-In.

In developing the new Natural-Cut Fries, SONIC conducted extensive consumer research over the course of several months. Test market research has shown that consumers score the new Natural-Cut fry higher than SONIC’s original fries in all key taste attributes including quality, crispness, texture and overall product rating.

“At SONIC, we constantly work to ensure that our customers are served delicious food using only the highest quality ingredients,” said Chef Claes Petersson, vice president of product innovation at Sonic. “Fries are a staple at any quick service restaurant, so we have worked to create a natural-cut, skin-on fry that delivers lots of flavor while maintaining the crispy but fluffy texture our customers desire.”

Try SONIC’s new Natural-Cut Fries as a combo with any SONIC order for one flavor-packed meal, or snack on them any time of day with a delicious Cherry Limeade.

Ok, I know you love Sonic. You do, right? I do. I didn’t think there was a way their delicious food could get any better, but I was wrong. Way wrong. Sonic was kind enough to send me two gift cards so that I could try out their new SONIC Drive-In Natural-Cut Fries and let y’all know what I thought. Huge two thumbs up. And I am seriously not just saying that. If you don’t want to take my word for it, my husband texted me the next day at work and said “I’m hungry and thinking about those Sonic french fries.” I think that speaks for itself. =) They taste so fresh and so homemade, like something you’d get at the fair. And don’t worry, my boys got some tots in their meals so I was able to sample those again too. Ultimate deliciousness. This was a blessing on our road trip to Kansas for Thanksgiving, thank you Sonic!

Things that are Brag Worthy:

SONIC’s new Natural-Cut Fries are crispier, fluffier, and a ‘cut’ above the rest
Made from whole russet potatoes, the new natural-cut, ‘skin-on’ fry offers guests a higher quality fry with a crispy crunch to delight the senses.
At SONIC, we constantly work to ensure that our customers are served delicious food using only the highest quality ingredients,” said Chef Claes Petersson, vice president of product innovation at Sonic.
Fries are a staple at any quick service restaurant, so we have worked to create a natural-cut, skin-on fry that delivers lots of flavor while maintaining the crispy but fluffy texture our customers desire