So you’re starting a new business. That means it’s time to set up a website. Chances are, whatever your new business is, you’ll have competitors. That means your website needs to have the edge over your competition so that you can attract new customers.
- Make your website easy to find
If current and potential customers can’t find your website, is there any point in having one? Make sure that your business name and the service or product you sell is clear on your website’s homepage and your website name. Using a .me domain for your website is a great way to be able to add a personal touch to your page and create a catchy name.
Many customers will find your website via a Google search. It’s important that your website is SEO-friendly and has all the keywords that your target customers may be searching for. Before your website goes live, you may want to hire a website audit service to ensure you tick all the right boxes.
- Ensure your website is easy to navigate
A potential customer has found your website – great news. But if your website is awkward to navigate with too many pop-ups, no navigation menu or search bar, and badly organized information, they’re unlikely to convert to a sale.
User-friendliness is essential to the success of any business website. If website design isn’t your strength, check out online guides on how to make your website easy to navigate or consider hiring a web designer on a short-term basis.
- Make it mobile-friendly
More and more online users are finding businesses and making purchases using their mobile phones rather than a laptop or computer. Ensuring your business website is ADA website compliant and mobile-friendly should be an essential part of making sure it’s easy to navigate.
Always test out your website on a mobile phone as well as a computer. Make sure all the information is displayed and that it’s easy to navigate – otherwise you could lose a large chunk of your website visitors. If you’re not sure where to start with this, reaching out to a web design service is a good idea, as they will be able to help you transform your website into something fully responsive when viewed on a mobile device. If you’ve been tackling the website design aspect of the project yourself however, then you can find helpful tips at createwpsite YouTube channel to help get the optimisation process started.
- Include CTAs
A call to action (or CTA) is text on your website that encourages and entices users to act. Whether it asks them to get in touch today or to make a purchase, every page on your website should have at least one CTA (though not so many that you overwhelm visitors).
Think of a CTA as an invitation to website visitors. They can be incorporated into your website as a button, a link, or a contact form. Make it easy for customers to get in touch or make a purchase and use attractive language to engage with them as soon as they find your website.
- Keep it simple but visually appealing
No one wants an overly flashy website. A simple layout that is easy to navigate and clearly displays your contact information and CTAs will always beat a website over-stuffed with information and images. Whereas web design will make it visually appealing without being overbearing. You can use a Joomla or WordPress template to help you get your layout right, and just fill in the blanks from there.
That said, a visually appealing website can help secure a conversion. Be sure to include images, interesting content, and even videos on your website to attract potential customers. Utilizing a rank and rent strategy can further enhance your online presence by driving traffic to optimized sites, which you can then lease to local businesses for a steady income stream.
Businesses websites need to be functional and easy to use, but that doesn’t mean they have to be boring. So long as your website is clear and simple, let your creativity lead the way and create an exciting website that stands out from your competitors.
