These days it’s all about video marketing. That’s not to say that you should throw out all your written articles. On the contrary, it’s about how you combine text and videos to share your message. As you can imagine, there’s a wide range of video editing skills from beginner to advanced. Regardless of where you are on the scale though, there are still some dos and don’ts to remember. The first step though is to consider a free video maker to keep your costs down. You’ll be glad to know that a platform like the Promo Editor ensures high quality and engaging outputs when you make videos.
Dos of Editing with a Free Video Maker
Video editing is about creating the perfect effect and impression. The idea is to help people dream or visualize a different future thanks to your images and, ideally, your product. Just as with anything else though, there’s a process to maximize the success of videos online, as described below:
- Plan and take time out
- Storytelling
- Include music
- Own content versus templates
- Design your distribution approach
Plan and take time out
Regardless of how experienced you are at video editing, you still need to plan your goals. Why are you creating this video and to reach what type of audience? From there, you should then take the time to write your script and do some competitor research. Essentially, you need to know how to make your video be different so it stands out. This is especially true for social media where it’s easy to get lost in the crowd.
Storytelling
We all love stories. They can also inspire us to support a business and buy a product. Luckily, it’s very easy to build a story with an online video maker and the video templates it offers. These are often designed with a story in mind so that you don’t have to worry about being too creative and still create stunning quality videos. Moreover, you can easily drag and drop your own content to further showcase your product. It’s then very easy to customize your story with any effects and animations you want to include from your video editor that’s luckily, very easy to use. That is why it is important to have a bold and intriguing introduction. Create fantastic intro maker for youtube or any social media platform that you want to tell your story and leave your own mark.
Include Music
Before you get started when you create videos, it’s useful to think about what emotions you’re trying to generate. Music is a useful medium that can truly enhance the mood of your online video. Although, make sure that you make a video that works both with audio on and off. Many people listen without sound and Facebook has actually set its settings to automatically mute videos. Either way, most online video maker tools include a large library of audio stock from which you can choose royalty-free music.
Own Content versus Templates
Once you have a plan, one of your key questions will be whether you rely only on the video templates or also include your own content. Of course, you can do both and develop a campaign over time with a variety of video types.
If you do include your own content, then it’s worth noting that filming in daylight gives better results. You might also want to invest in separate audio equipment as not all smartphones have good sound recording options. Don’t forget though that your video editor will help you remove any mistakes, for example with an audio filter, as well as enhance any color and brightness settings. In fact, there are many editing features to choose from before you download your video.
Design your Distribution Approach
You might have the best video in the world but that won’t matter if no one sees it. When you do what you’re planning, you should include a social media strategy. For example, which platforms do you want to focus on? This will also help you choose your free video maker because some are better than others at linking up with social media platforms.
Don’ts of Editing with a Free Video Maker
Tools, including a free video maker, exist to make life easier for us but they shouldn’t hinder us, especially when you make a video online. The trick is therefore to plan how a video editor can enhance your images to support your message. Planning is always a good place to start as well as some of these tips:
- Avoid too many effects and animations
- Overcomplicate the message
- Ignore your audio
- Incomplete transitions and overcutting
Avoid too many Effects and Animations
It might be tempting to get over-excited about everything that a video editor can do before you make your first video. Moreover, it’s great fun playing around with the different brightness and color settings as well as all the funky effects. Having said that, too many effects will just look like noise and people will lose track of what you’re trying to tell them. You might therefore want to do a sanity check with your team and friends before you download your video.
Overcomplicate the Message
A good rule of thumb is to create videos that are short and snappy. Most people lose interest after a couple of minutes although the first few seconds are critical in keeping them engaged. The most successful online videos actually make their point in very few words by using impactful images.
Ignore your Audio
It’s important to pay attention to your audio and how your music tracks create the right mood for your online videos. Nevertheless, remember that Facebook settings play videos on mute. Sharing videos that work both with and without sound is also more inclusive so you have a greater chance of reaching more people.
Final Recommendations for Online Video Editing
Always have your key message and goal in mind when video editing. That way, it will be easier to not get carried away with just how awesome a video editor is and to keep things simple. Essentially, you should make a plan for your target audience, including the right effects and audio, and keep your final online video short and to the point. People are then more likely to watch and share which is your ideal scenario. From there, you can watch your online following grow.
