Pandora, a Danish company, founded in 1982, is a relatively new jewelry brand with a huge amount of hype surrounding it.
What’s all the hype about? How did this new-kid-on-the-block come to rival the great jewelry brands? Is all the hype worth the amount you’re going to pay for it?
In short, yes.
The perfection of Pandora.
The name Pandora means “Gifts” and “All”, which is quite a fitting name for a brand that specializes in making fully customizable jewelry.
(The mythology of Pandora is a sad one, though, and perhaps best left out of the allure of the Pandora jewelry brand.)
Fully customizable? (So glad you asked!)
Pandora is all about choice. The company’s tagline;
“For every story, for every me.”
gives us a good starting point to understanding why Pandora jewelry is so worth the money you will spend on it.
The company’s brand identity is all about telling a story of personal expression. What could be more personal than a handpicked selection of dainty ornaments representing the person being spoiled?
Pandora’s main selling item is the charm bracelets. (Although they have branched off into necklaces, rings, and earrings too)
There is a massive selection of charms to choose from. Truly massive. And, what’s more, they come in an ever-growing assortment of themes that you can use to make your selection.
Buying and owning Pandora jewelry is an experience, more than it is a single item. Sites like David Christopher Jewelers give you multiple options to choose from.
The Pandora Experience
Your Pandora jewelry experience starts by purchasing one of their base bracelets. These bracelets come in gold, rose gold, sterling silver, or leather options.
These bracelets look pretty plain on their own, but that’s part of the magic of Pandora. Their plainness, their nondescript nature, allows for such a strong personal identity to be placed on them.
The true value of Pandora comes from the blank canvas that is presented with the purchase of a plain bracelet. The joy is in the ability to choose what you want and make it unique to you and your personality.
From here, the true beauty of this brand is revealed.
You now have the opportunity to pick unique charms that can represent nearly anything!
Celebrating the graduation of a teacher? Why not buy them an Apple charm? Is that teacher also a great lover of the ocean? Add a turtle charm to the mix. Does the person identify as a bookworm? There’s a bookworm charm for that too!
And there it is, a beautiful and long-lasting gift that speaks to the identity of the wearer.
(And the care and understanding of the giver!)
Each charm is beautifully shaped and intricately designed, all highly unique.
If the choices seem daunting, there are premade sets available. There are also collections based on special events like marriage, parenthood, graduations, birthdays.
The Pandora website even has a handy quiz to help you filter out what you aren’t looking for, refining your selections towards the perfect charm.
The magic of Pandora jewelry lasts beyond the initial purchase, and where the brand’s value increases by double!
You can continue to fill the bracelet with charms that represent the special milestones of someone’s life.
They can represent the places you’ve traveled to, the new experiences or achievements you have experienced, the new movies or brands you’ve come to love!
(Yes, there are Harry Potter Pandora charms, I’ll wait for you to take a look quickly.)
The Pandora sentiment:
There is a special significance assigned to a gift of jewelry. The place it was gifted and the person who gifted it already assign such beautiful meaning to a piece of Pandora jewelry.
But, the addition of interesting and personalized charms gives Pandora its value.
These charms carry with them inherent meaning, becoming more and more sentimental as they are collected and loved.
And what is jewelry, if not a sentiment of love, meant to be remembered and cherished?
