This is a sponsored guest post.
Are you that mommy in your circle that all the other ones come for advice? Have you cracked the code on being a super-mom, your organization skills are goals, and you have a natural knack for putting all of your hacks into words and visuals?
Congrats, you’re on the right track to becoming a successful Instagram mom.
Thanks to the platform’s crazy popularity and the limitless number of features and opportunities for entrepreneurs, Instagram allows millions of talented individuals to create little empires using nothing but their talent and creativity. With their talent and creativity, people can gain unlimited free followers for Instagram without spending a penny.
In 2020 you don’t even need a blog in the traditional sense to make it in the mommy niche. You can turn each Instagram post into a super-powerful micro-blog that drives a ton of engagement.
However, Instagram is one heck of a competitive place to tap into.
This is where our ultimate list of 5 tried and tested tips for making it as an Instagram mom comes in handy.
From the beginner’s stuff like what is an instagram shoutout and how to use it to your advantage, to the more advanced options for engagement boost, we’ve got all the scoop.
Be yourself
Sounds way too simplistic and lowkey cheezy, we know. But bear with us; we promise it’ll be worth your while.
Let’s focus on your ideal audience – moms. And let’s break down their single most challenging pain point – feeling overwhelmed with all the tasks while struggling with the pressure of having to make it all seem perfect. So, does your audience need another pressure-inducing fake role model, or a relatable mom, telling it like it is and trying to make the best out of it while giving practical and reasonable advice?
You get the point.
Additionally, being yourself means picking a sub-niche you find most passionate about. Content for the sake of content won’t cut it in 2020. Besides, any lack of enthusiasm is so apparent, and your audience won’t take it. Find even more advice on Upleap.
Consistency is key
Consider it a full-time job and give it your all, especially in the beginning. To compete with all the content noise out there and beat the unpredictable Instagram algorithm, you have to be always on.
Post at least once a day, be there for your followers in the DMs, comment section, and initiate conversations. This way, you’re working both on your engagement and community building. And you are sure to get a lot of free Instagram likes for your posts if you continuously do these works.
Pick your gigs strategically
This is a tricky one, especially for mom Instagrammers, who nailed their first big brand collaboration. It’s tough to say no to lucrative brand deals when you know how hard you’ve worked to get on their radar.
Think long-term. Would you really want to risk your credibility for a couple of thousand bucks? It’s almost impossible to build trust if you get a bad rep for promoting unethical or completely irrelevant products.
Cross-promote with influencers
Get discovered by new audiences faster. Work with fellow mom influencers on cross-promoting campaigns, or initiate the collaboration by giving a shoutout to an Instagram mom you find most inspiring. In most cases, they would return the favor or at least repost your shoutout in their Stories. You can also learn about ingrammer and their Instagram toolkits. Either way, you’re improving your chances of getting discovered by a niche audience.
Remember always to make it authentic and organic. Don’t just give shoutouts for the sake of it. That’s bad marketing, and the audiences can see through it. Give your genuine praise to the people you actually find inspiring.
Capitalize on hashtags
For the instant engagement and discoverability boost, hashtags are the way to go. Not just any hashtags, of course.
It takes some research, but once you nail the hashtag game, you’ll notice an improvement in all the critical Instagram metrics.
- The standard rule of thumb is to use about 10% of super popular ones – in this case, it’s things like #mom, #momlife, #momsofinstagram.
- The majority of your hashtags (about 80%) should be niche-specific hashtags. Depending on the niche you’re in, this could be anything from #singlemomblogger to #momsreview. The more specific hashtags are a super-safe bet since you’re competing against far less content, and you’re getting discovered by a targeted audience.
- You can use the remaining 10% for a campaign or branded hashtags if you’re working on your own product or service. Alternatively, you can turn your catchphrase into a branded hashtag to create a community around your profile.
