The decision to incorporate signage into a marketing plan is more than just hanging a sign outside the business. There needs to be a purpose and plan to any signage that is installed at your business. Signs are more than just words and artwork on a piece of material. The sign will relate a message to customers about your business and the product or service that you provide.
Achieving the Perfect Custom Business Sign
Step 1 – Plan – All effective projects start with a plan. An initial consultation meeting with a reputable sign company will explore the businesses vision, budget and needs for installing outdoor signage. The designer and business owner will discuss marketing elements that will be used such as fonts, artwork and logo. At this point of the planning process, the location of the signage will be discussed, along with any permits that may need to be filed. This information will help the designer to create consistent marketing signage for the business.
Step 2 – Design – The design process is where vision comes to life. The design team will take the information that was gathered from the initial consultation and create outdoor signage using the message, color scheme, logo, fonts and any other artwork. The layout is pieced together digitally by a graphic designer. Once completed, the business owner is given a proof of the design and will have the opportunity to make any changes or approve the artwork. The proof is a digital format of what the finished product will look like. Investing in custom restaurant signs ensures that your establishment stands out with unique, eye-catching branding that attracts customers and enhances visibility.
Step 3 – Fabrication – The plan has been made, the design has been approved, now it is time to physically create the finished product. The materials and dimensions that were discussed in the initial consult will be used to bring the vision of the business to fruition. Depending upon the materials that are being used, the signage will be fabricated either by hand, machine or printer. By working with a reputable signage company, you can be assured that every aspect of your project will be given the highest level of quality craftsmanship.
Step 4 – Installation – Now that the sign has been fabricated, it is ready to be installed. Professional installers will place your finished project at your business according to the specifications that were discussed in the initial consultation. This may include any wiring, mounting, and securing of the signage that is required.
Final Thought
Developing an effective and eye-catching sign that will increase sales, foot traffic and create a brand awareness takes more than just an idea. Having a partner that will discuss the vision and purpose for the signage is a key to success. Utilizing a company that specializes in this area will result in a creative and cohesive advertising element. The purpose of any marketing strategy is to drive business and attract potential customers. Integrating outdoor signage (i.e., building signs, window signs, banners, etc.) will keep you on the top of every potential customer that passes by your place of business.
