The goods or services that your business provides are what’ll have the biggest impact on the overall success of the venture. However, there are a bunch of other aspects that are influential, too. While it’s the quality of the products that’ll ultimately win or lose long-term customers, some factors, such as how inviting your commercial space is, can have a subtle yet noticeable impact.
In this post, we’ll run through some handy tips on how businesses can make their premises more inviting. As well as making your business more appealing to potential customers, taking our tips should also make your space a more attractive place to work, helping to boost your employee retention rate. Let’s dive in.
Focus on the Exterior
Just as many homeowners ignore the importance of curb appeal, many businesses overlook the value of having an aesthetic-appealing exterior. While the magic of your business might happen behind the front doors, the tone for your company is set on the outside. Your visitors and employees will make a judgment on your brand based on what they see on the outside.
So, what do they see? If it’s a clean, tidy, well-landscaped space that’s in line with your branding, then the view will be positive. Also keep in mind that while the location of the entrance to your business might be obvious to you, it’s probably not obvious to first-time visitors. A few well-placed, professional signs can go a long way.
Make The Space More Accessible
You’ll have a cross-section of society visiting your business premises. In all likelihood, your visitors will have varying physical abilities. It’s recommended to ensure that everyone can access your facility regardless of physical ability. The most obvious way to enhance accessibility is to incorporate wheelchair access, though adding quality commercial railings can also be useful. Aside from making your space more accessible to people who need a little help going up/down stairs, railings will also enhance the visual appeal of the space.
Relaxation Zones
You’ll likely get to work as soon as you enter your business premises, but not everyone will. Your visitors may have to wait for a meeting, or perhaps you have a candidate who is early for their interview. Putting together a relaxation space that features a few chairs and tables can do wonders for helping to make the space feel less stiff and corporate.
Lighting and Other Senses
Most business owners know that they should make their premises visually appealing. But not all know that there’s value in making their premises appealing in other ways, too. For instance, think about the lighting, smell, and sound of your premises. You can help to invoke a pleasant experience for your visitors (and workers) by utilizing inviting lighting, aromatherapy scents, and low volume levels.
Fix Issues Promptly
Finally, once you’ve taken the time to get your commercial premises ready for your visitors, be sure to stay on top of maintenance and repairs. A broken sign won’t impact your experience, but it will impact how your visitors view your business.
