Digital video is an excellent way to connect with customers and prospects, but it can also be challenging. If you want to maximize the effectiveness of your marketing efforts by using digital media platforms like social networks and websites, then it’s important to understand how they work. While traditional television spots are still effective at increasing brand awareness, they haven’t adequately addressed the needs of users who want more engaging content on a smaller screen. There are many ways that businesses can optimize their commercial video production for digital platforms here are five tips:
A well-produced and compelling commercial video can be an excellent way to build brand awareness, generate qualified leads, and drive sales conversions.
Your corporate explainer video is an important part of your marketing strategy. It can be used to build brand awareness, generate qualified leads, and drive sales conversions. A well-produced and compelling commercial video can also serve as an excellent way to reach a broad audience that may not be familiar with your business or products.
A well-produced and compelling commercial video made using an explainer video creator can also serve as an excellent way to reach a broad audience that may not be familiar with your business or products.
In addition to these benefits of traditional television advertising, digital platforms provide other advantages:
- The ability for viewers to consume content on their own schedule (video-on-demand) rather than being forced into watching commercials during prime time programming;
- The ability for brands to upload videos directly onto social media platforms like Facebook and YouTube instead of having them filtered through cable networks like HBO or Showtime;
1) Keep it short, but don’t compromise quality.
Keep it short, but don’t compromise quality.
Digital platforms are an excellent way to reach a wide audience, but you can’t forget about the importance of keeping your video short and sweet. The best videos on digital platforms are between 30 seconds and two minutes long no more than that! If you’re going to make a video for a digital platform, keep it concise and make sure there’s no fluff or filler content in there. Make sure that every second counts towards getting your point across while maintaining high production values (more on this later).
Also keep in mind that if people want more information about what they saw in your commercial, they’ll find it on another site like Facebook or YouTube where there is no limit on how long a video can be viewed before being shut down by the platform itself due to poor performance metrics such as engagement rate (how many people watched vs how many were shown).
2) Choose your story wisely.
In the age of digital video, it’s important to know your audience and choose a story wisely. The best commercials are those that focus on the most important aspects of your product or service and make them relevant to your target audience. For example, if you’re selling an insurance policy for people with pets, it would be a mistake to spend time explaining how much money you can save them by switching from one company’s plan to another’s when all they want is a simple explanation as to why buying this insurance will help them in an emergency situation where their dog has been injured.
You also want your commercial message easy-to-understand no need for jargon or technical terms here! Keep things simple by avoiding complicated words (e.g., “proprietary”) unless they have clear meaning within context; otherwise use simpler synonyms such as “own” instead of proprietary.”
3) Add motion graphics for extra visual impact.
Motion graphics are a great way to enhance the visual story of your commercial video. They can be used to explain concepts, show data, or highlight important points. They can also be used as an entertaining element in your commercial video by adding humor or emotion.
4) Keep things moving with B-roll and cutaways.
B-roll and cutaways are two of the most important tools for keeping viewers engaged with your commercial video. B-roll is a secondary video that is used to complement the main video, while cutaways are shots of other people, places or things that are related to the main video. Both B-roll and cutaways can be used to keep viewers interested by showing them something new or different from what they’re seeing in the main shot.
If you want viewers to stay with your commercial until its conclusion (or at least until they’ve seen all their favorite parts), then it’s important that these techniques be employed throughout production.
5) Incorporate call-to-action buttons into your scenes whenever possible.
Call-to-action buttons are an essential part of digital video, as they allow you to direct your viewers toward the next step in their purchase process. While traditional television commercials don’t have this capability, social media videos do.
When incorporating call-to-action buttons into your scenes, keep these tips in mind:
- Place them at the end of a video when viewers are most likely to take action (i.e., after a compelling scene).
- Use sparingly don’t overdo it or else it could become distracting and lose its effectiveness!
Conclusion
The key to successful commercial video production is finding the right balance between quality and length. You can’t afford to sacrifice either, but you also need to make sure that your viewers will have enough time to watch your entire spot before they get bored and move on to something else. If you follow these tips, we guarantee that your next commercial video will be a hit!
