You may find it surprising, but not all baby formulas are created equally. Of course, they all meet basic nutritional and safety standards, but some go above and beyond to offer more premium ingredients. European formulas, in particular, are acclaimed for their outstanding quality, clean ingredients, and advanced recipes, making brands like HiPP, Holle, and Kendamil increasingly popular worldwide.

While European parents have the luxury of finding these quality formulas on their grocery shelves, North American parents have traditionally been unable to access them. However, thanks to online retailers like Organic’s Best, these premium formulas are now easy to find and affordable! Join us as we explore Europe’s 7 bestselling formula brands and what makes them stand out.
Top European Formula Brands
There are so many great options when it comes to selecting products from European formula brands for your little one. To dip your toes in the water, we’ll briefly run you through seven of the most popular brands that are available at Organic’s Best and what makes each of them unique.
1) HiPP
HiPP is considered Europe’s #1 organic formula brand. HiPP leads a human milk research group and uses its findings to formulate advanced formulas with functional ingredients. The goal is to replicate key breast milk components as closely as possible.
To help accomplish this feat, most of their formulas contain prebiotics and probiotics. These tummy-friendly ingredients support digestion, gut health, and immunity, and can even help improve the quality of your baby’s stools!
While most HiPP products are organic, they also have non-GMO specialty formulas that, while not organic, have gentle recipes to target or relieve issues like reflux or cow’s milk sensitivities.
2) Holle
Every single Holle formula in their wide selection is proudly organic as organic certification is the fundamental feature of their brand. In fact, most Holle formulas are Demeter-certified, which has the most strict organic standards worldwide!
Demeter regulations go well beyond the legal requirements of EU organic certification by prohibiting the dehorning of animals that produce their milk and banning all synthetic chemical pesticides and herbicides.
Holle formulas are gentle, minimally processed, and made with simple yet nutritious ingredients of pure organic quality that you can trust. You can choose from cow’s milk, A2 cow’s milk, or goat milk-based formula from Holle, depending on your baby’s needs.
3) Kendamil
Next up is Kendamil, the only UK-made baby formula on our list and in the world! Kendamil formulas are crafted in the English Lake District, a UNESCO Heritage Site. All Kendamil formulas include whole-fat milk, skimmed milk, plant-based DHA, reduced vegetable oils, and no palm oil whatsoever for pure nourishment from the start.
Kendamil has organic, non-organic, cow, and goat milk options to suit specific preferences and budgets! Regardless of the milk type, Kendamil cows and goats are grass-fed. Grass-fed animals can have as much as 5x more conjugated linoleic acid in their milk. This fatty acid boosts immunity, lowers the risk of obesity later on in life, and can help prevent certain diseases.
4) Jovie
Jovie gives babies the brain-boosting benefits of milk fat in clean European organic quality! Depending on your preference, Jovie is available as a cow or goat’s milk formula. In both cases, whole milk is the very first ingredient, with no skimmed milk included at all, unlike Kendamil, which uses both.
Jovie goat milk formula is their best-selling and longest-produced recipe. It is perfectly crafted to offer babies gentle nutrition with benefits like easy-to-digest milk proteins that mimic the composition of breast milk. Jovie Goat and Cow both boast 100% lactose-based carbohydrates, easily absorbed micronutrients, and prebiotics to ensure babies have happy tummies!
All of Jovie formulas are EU organic certified and even go a step beyond with the guarantee of being glyphosate-free. Glyphosate is the harmful chemical used in the herbicide Round-Up.
5) Nannycare
Nannycare is a brand designed by award-winning goat milk experts. Their recipes are thoughtfully crafted and backed by research and clinical trials.
Nannycare’s formulas are based on whole goat milk with high levels of natural prebiotics and lactose-only carbohydrates. Although the brand is not organic, you won’t find skimmed milk, palm oil, added whey, and GMOs in Nannycare.
Their full-cream whole goat milk is sourced from New Zealand and delivers a formulation that’s gentle on babies’ tummies with essential nutrients and no unnecessary additives.
6) Lebenswert Bio
Lebenswert Bio is a subsidiary of Holle Formula; it was created to provide parents with organic European formula at a more affordable price point. You don’t need to compromise on quality to save money!
Lebenswert Bio formula has a classic composition of skimmed cow’s milk, vitamins, minerals, essential fatty acids, and vegetable oils. Their small but complete line of formulas is certified by the European Union and Bioland. It is designed to support your baby from birth to toddlerhood with the power of wholesome, simple recipes.
7) Löwenzahn Organics
This organic European baby formula brand was created and led by moms who wanted to make better products for their babies! They have successfully introduced three ranges of clean, organic formulas based on skimmed cow’s milk, whole cow’s milk, and whole goat milk. Their skimmed cow milk formula has even gone on to win an award for Best Infant Formula!
Löwenzahn Organics uses the latest nutritional science to design formulas that mimic breast milk. In the name of transparency, Löwenzahn also provides a traceable code on their formulas that you can use to find out exactly where all of their ingredients come from—now that’s a feature we can all get behind!
Organic Certification Highlights European Formulas
If you’re a newbie when it comes to European formula or organic products in general, an organic certification designates that an organic food product has satisfied a strict set of regulations set out by a control body. In Europe, this is regulated by the European Food and Safety Authority on a public level, but there are also various private certifications like Demeter and Bioland.
A baby formula must have at least 95% organic ingredients and no GMOs to be EU organic certified. There are also many rules about what a formula can’t have, like prohibiting artificial sweeteners, flavors, and aromas. As for the agricultural ingredients, there can be no use of chemical synthetic pesticides or herbicides. And finally, in regard to livestock, preventive antibiotic use and growth hormones are prohibited.
It’s these strict guidelines of European organic formulas that parents value and that led some parents to choose European formula vs American formula. The European organic certification provides peace of mind that their babies’ formula is safe, regulated, clean, and nourishing!
Trust and Shop at Organic’s Best
Organic’s Best has years of experience providing families with the best European baby formula brands. Their products are sourced directly from the manufacturer and stored in their climate-controlled warehouse for authentic products and peace of mind. From there, they are shipped to you anywhere in North America with insured express delivery in just 2-5 business days!
On their online shop, you can discover more information and great deals for all of the formulas we’ve discussed today. Your baby deserves the best, and the Organic’s Best team is there to help!