While ecommerce and digital purchasing are growing, there are still many benefits to using traditional retail. While some talk about the huge growth in ecommerce, especially during 2020 with the pandemic, many others including TechCrunch believe that this is a golden period for traditional retailers.
Indeed, the reasons that made ecommerce more popular in 2020 are also the same reasons that regular retail can also bounce back. The pandemic limited people’s movements and this led to more online shopping than before. However, the majority of people want to return to some level of normality and that includes traveling and shopping even if it is only locally.
If you have a business that sells products in a retail environment then this is good news as you can boost your sales with the returning consumers. This can be done simply, inexpensively, and with nothing more than a professionally printed hanging tag.
What are hanging tags?
You might be sitting at home now scratching your head and wondering what a hanging tag is. Or, you might know but be confused as to how this simple label can help you to increase sales. All will be explained below.
A hang or hanging tag is simply a piece of material, normally card, that is attached to a garment or other product for sale, often by string. This card may be one-sided, two-sided, fold-out, and in any shape that the designer deems ideal.
They can be made from other materials too such as plastic, metal, wood, cotton, or leather. The purpose of a hang tag is to attract attention and convey certain information to the consumer.
What information is displayed on a hang tag?
Depending on what product you are selling you will have to comply with US labeling requirements and the Fair Packaging and Labeling Act. This means you may have to include the country of origin, what materials the product is made from, food allergens, and any chemicals that may be present.
For manufacturers though, hang tags offer a chance to include some more information than the standard fixed labels have. This means that you have one more chance to sell your product to the potential customer reading the label.
Hang tags are a great way to market your product
When you set up your company you will need to know how to save money in your first business year, and marketing and advertising are two areas that can cost a lot of money.
Hang tags offer an inexpensive extra way to push your product onto consumers. If you design or hire a designer to create a hang tag that stands out it will catch the eye of consumers. These tags are used to display your logo and company name along with other information. This is where you can sell your product.
Consumers are becoming far more choosy about what products they purchase and using a hangtag in a clever way means you can display information that may appeal to their values.
What should you include on your hang tag to boost sales?
Obviously, you need to be honest with your wording but if you have eco-friendly credentials then list them on the hang tag. If you have a company mission or take social responsibility seriously then display this for consumers to read.
Anything unique about your product should be on the hang tag to increase conversions. If you only use natural materials or you insist on a fair deal for your farmers or manufacturers then this should be explained.
When someone is comparing two similar items, your hang tag’s information might just swing the sale for you.
How do you make hang tags?
When you are looking for easy ways to set up a home business, outsourcing some tasks can be worthwhile. It can save you time and leave you able to concentrate on areas of the business that need you.
Social media marketing, advertising, and other areas can be looked after by local talent or you can look online for help. With hang tags, you could find a graphic designer who works locally and will present you with a few different designs. Once these are done you can then liaise with a printer to manufacture your designs ready for the retail environment.
Alternatively, you can go online. There are perhaps surprisingly, companies that specialize in producing labels and hang tags. Businesses such as the Dutch Label Shop can not only print and cut your hang tags but can also provide custom designs.
Summary
Using a simple but effective piece of material with the right information can attract people to your product and then help sell it to them.
These printed tags can be used to display environmentally friendly information, call-to-action slogans such as ‘like us on Facebook’, pricing, information about the company, and other selling points to help you boost your conversions.
