This post is brought to you ny Wunderlabel.co.uk
When you have put a business or a start up, you know that it is not just enough to come up with a quality product. It does not matter if you have come up with the best in the market, if your target consumers will not buy it, then it will all be for nothing.
While there are many companies that spend a lot of money to advertise their brands, hire an seo company, whether through print or mass media, nowadays, it does not require a chunk of your budget to market your brand. While getting a celebrity to endorse your brand might seem profitable, it might also cost too much money. You can see ad examples to help in the journey. You can also look into instagram advertising agencies to help grow your social media following.
Here are three things that you can do to market your brand to a wider audience.
- Use labels – Labels are helpful to market your brand and product. You might be familiar with many brands that have a distinct logo and even color scheme, incorporating that into labels will be very helpful in getting your brand recognized. If you are starting a fashion business, for example, having tags and labels with either your logo or brand name or both will make you more memorable for your target audience. If you are selling clothes, try having labels hanging from a shirt to make it more distinctive and unique. It would not cost a lot of money, but your product will become more personalized and unique.
- Engage your target audience through social media – digital advertising has already become a norm for most business. It would be rare to find a business, whether big companies or small startups without a website or social media page of some sort. Through this medium, they are not only able to engage with more people fast, but even a wider audience. Unlike the traditional methods, with social media, you do not have to narrow your target audience to only people in your immediate area, but even internationally. What some companies do now is look for blogger or social media celebrities who allow sponsored posts. Especially in the last years, more and more people are trusting the opinions of people online than advertisements they see on TV or magazines. Take advantage of this new movement and aim to market your brand. There are many social media tools that you can use to your advantage, and you don’t even need money to put up a Facebook, Instagram or Twitter account.
- Build partnerships – if you are a small business and your target audience is your community, it would be a big help with marketing if you look for ways to become more visible in the community aside from just your store or social media presence. Try partnering with another business to sponsor a community event such as a Little League for example. Make sure that the business you aim to have a partnership with is reputable as that connection would make your business look better in the sight of the people in your community. The same thing is true for digital marketing, when you choose a blogger, make sure they have a lot of followers and those followers are also your target audience.
In this day and age, it will no longer cost a lot of money to market your brand. Companies just need to have the right knowledge and creativity to make it happen.
There are many social media tools that you can use to your advantage (Fred Harrington reviews a lot of them)
