If you’re a candy lover, you probably know the thrill of discovering new sweets from around the globe. But if you haven’t experienced Swedish candy yet, you’re missing out on something truly special. Known for its unique flavors, high-quality ingredients, and playful packaging, Swedish candy (or “godis” in Swedish) has a cult following around the world — and for good reason.
Whether you’re a fan of sour gummies, rich chocolate, or licorice (yes, even the polarizing salty kind!), Swedish candy delivers a flavor adventure like no other. This blog will explore what makes Swedish candy so iconic, the traditions behind it, and where to get your hands (and taste buds) on some premium treats — including favorites from renowned brands like Bubs.
By the end of this blog, you’ll know exactly why Swedish candy deserves a spot on every candy lover’s bucket list.
What Makes Swedish Candy Stand Out?
When it comes to candy, Sweden does things differently — and better. Here’s what sets Swedish candy apart from the rest of the sweet world.
High-Quality Ingredients
Swedes take their candy seriously, which is why so many Swedish sweets are made with high-quality, natural ingredients. Unlike some overly sugary, artificial treats found elsewhere, Swedish candy prioritizes flavor over sheer sweetness. Many candies use real fruit juices, natural flavoring, and minimal additives, crafting a candy experience that’s as flavorful as it is satisfying.
A Taste for Bold and Unique Flavors
Swedish candy is anything but boring. Sure, they have classic flavors like strawberry and chocolate, but they’re also known for pushing boundaries with daring options like salted licorice, tar candy (yes, tar!), and sour rhubarb. Love a little zing? Swedish sour candies are tangy enough to make your cheeks tingle but perfectly balanced with just the right amount of sweetness.
One standout flavor you’ll find in Swedish candy is “salmiak” or salty ammonium chloride licorice. While salty licorice might be an acquired taste for some, it’s a beloved staple for Swedes and the ultimate “must-try” item for adventurous foodies.
The Lördagsgodis Tradition
Swedish candy isn’t just a snack; it’s a cultural experience. Enter “Lördagsgodis,” or “Saturday candy.” This delightful tradition dates back to the 1950s, when Swedes started dedicating Saturdays to indulging in their favorite sweets. Even today, families across Sweden head to their local candy stores, fill up their signature pick-and-mix bags, and enjoy their treats together.
Imagine rows and rows of colorful candy, from chewy gummies to chocolatey nougats, all waiting to be scooped into a bag and enjoyed. Every bite feels like a small celebration.
Feeling inspired? You don’t need to be in Sweden to join this tradition. Stock up on Swedish candy (Bubs carries many iconic options) and make Saturday your sweetest day of the week.
Types of Swedish Candy You Have to Try
Swedish candy offers something for every palate and preference. Here are some categories to explore next time you’re building your own pick-and-mix bag.
1. Gummies and Jellies
Swedish gummies are second to none. They’re soft, chewy, and packed with intense fruit flavors. Swedish Fish is probably the most famous example globally, but that’s hardly scratching the surface. Try sour gummy variations like rhubarb, lingonberry, or Bubs’ signature Cola Skulls for a sweet and sour punch.
2. Chocolate
If you’re a chocolate lover, prepare to fall head over heels for Swedish options. From smooth milk chocolate bars to heavenly nougat-filled treats, Swedish chocolate excels in its creamy textures and rich, nuanced flavors.
3. Licorice
For Swedes, licorice is a national treasure. It comes in both sweet and salty varieties, and if you’re new to salty licorice, you’re in for a bold ride. Bubs offers high-quality licorice candies that are the perfect introduction to this iconic Swedish favorite.
4. Foam Candies
Unique to Sweden, foam candies have an airy texture and often come in fun shapes like bananas, raspberries, or skulls. They’re lightly sweetened and delightful to eat. If you’ve never tried them before, Bubs’ foam candies are a great place to start.
5. Mixed Bags
Can’t decide? No problem! One of the best parts of Swedish candy culture is the mix-and-match format. Grab a mix of gummies, licorice, and chocolate to create your perfect bag of happiness.
Where Can You Get Swedish Candy?
If your mouth is already watering, here’s the good news — you don’t need to book a flight to Stockholm to enjoy Swedish candy. Many online shops specialize in selling Swedish sweets, and brands like Bubs have made it even easier to satisfy your cravings.
Bubs stands out as one of Sweden’s most beloved candy brands, known for its quirky flavor combinations and commitment to quality. Whether it’s their sour gummies, salty licorice, or vegan-friendly options, Bubs candy is a guaranteed hit with candy lovers of all kinds. Check out their offerings to bring a little bit of Sweden to your doorstep.
Why Swedish Candy Deserves a Spot on Your Treat List
At the intersection of quality, creativity, and tradition, Swedish candy is an experience every sweet tooth deserves to savor. Whether you’re exploring bold flavors like salty licorice, treating yourself on a “Lördagsgodis,” or just looking for a more natural alternative to mass-produced sweets, Swedish candy offers something truly special.
And if you’re new to the world of Swedish candy, Bubs is an excellent starting point. Their innovative flavors and playful approach capture the essence of why so many people fall in love with Swedish candy.
What’s stopping you? Grab a bag of Bubs’ best and rediscover the joy of candy. Who knows — you might just find your new favorite treat.
