Let’s be honest – the world of TikTok is buzzing with creators showcasing their lives, their talents, and their personalities. From dancers and comedians to lifestyle influencers, TikTok has it all. But there’s one group that has really started to take the platform by storm: mums.
Yes, “mom life” content on TikTok is not only relatable, but it’s also incredibly entertaining. And let’s face it, being a mum is hard work – so why not share that journey and have a bit of fun while doing it?
If you’re a mum with a knack for creating engaging content, TikTok is your stage to shine. But, how do you stand out in a sea of parenting videos? How do you share the highs and lows of mum life and make it brag-worthy? Here’s how to nail “mom life” content on TikTok, get TikTok views fast, and get the recognition you deserve.
1. Keep It Real – Authenticity is Key
TikTok thrives on authenticity, and mums who create content that’s raw, honest, and real get noticed. The thing about “mom life” is that it’s not all picture-perfect moments. Whether it’s the chaos of bedtime routines, the hilarious (yet frustrating) toddler tantrums, or just a candid moment of exhaustion, mums are constantly navigating life’s ups and downs.
Being transparent about your experiences is what connects you with your audience. Don’t be afraid to laugh at the messiness of it all or share the challenges you face.
People relate to real stories, especially when it comes to parenting. Share a funny moment where everything went wrong or a heartfelt post about a small victory – TikTok users love the unpolished, true side of life.
2. Make Your Content Relatable
The magic of TikTok is that it’s a place for everyone. So, if you’re a mum with relatable content, you’ve hit the jackpot. Parenting isn’t one-size-fits-all, but there are so many shared experiences. Whether it’s your kids refusing to eat vegetables, attempting to juggle work and home life, or dealing with the endless pile of laundry, most mums can relate.
When crafting your TikToks, think about the moments that make you go, “I bet every mum can relate to this!” Use humour to exaggerate everyday struggles or show how you’ve found a way to cope with the daily chaos.
For example, a video about your attempt to make a healthy family dinner, only to end up ordering takeaway, will undoubtedly get a laugh from other parents. It’s all about tapping into shared experiences – and being genuine about it.
3. Use Trends and Challenges to Your Advantage
TikTok is built on trends, and as a mum, you can jump on those trends to create content that is both relevant and fun. Use trending sounds, dance challenges, or viral memes and put your own spin on them.
Whether you’re recreating a popular dance with your kids (let’s face it, kids always make things more fun) or taking part in a trend with a parenting twist, it’s a great way to get noticed.
Also, don’t be afraid to jump on hashtag challenges that are parenting-related. This not only gives you an opportunity to engage with the TikTok community but also helps your content reach a broader audience who may be interested in “mum life” content.
4. Showcase the Best of Parenting (and the Worst)
While it’s essential to keep it real, it’s also important to highlight the good moments – the ones that leave you feeling proud and grateful. Your TikTok shouldn’t just be about the challenges; it should also reflect the beauty of being a mum.
Show the moments when your kids achieve something big, like learning to ride a bike or reciting their first sentence. Share snippets of quality time you have as a family – whether it’s a cosy evening watching a movie or a day out in the park. These feel-good moments will resonate with your audience and remind them that, despite the chaos, being a mum is incredibly rewarding.
On the flip side, don’t be afraid to show the more difficult parts of parenting. The sleepless nights, the tantrums, or the times when you’re just too tired to do anything – it’s all part of the journey. Showing both the highs and the lows will make your content relatable and real, which is exactly what TikTok users love.
5. Show Off Your Talents (and Find Your Niche)
Being a mum doesn’t mean you have to stop being yourself – in fact, it can open doors to new interests, skills, and talents. Do you have a knack for crafting, cooking, or DIY projects? Maybe you’re great at organising or styling your kids’ wardrobes? TikTok is the perfect platform to showcase those hidden talents, and it’s a great way to build a community.
Find a niche within the mum content world that suits your strengths. Whether it’s food hacks for fussy eaters, creating DIY activities for kids, or sharing your best life hacks for surviving the school run, focus on what you do best. When you consistently share content that aligns with your passion, it’s easier to attract followers who share your interests.
Need an extra helping hand to attract new followers? Smikky tools for creators can massively boost visibility.
6. Bring the Humor
If there’s one thing mums are known for, it’s their sense of humour. Let’s face it, parenthood can be tough, but a good laugh goes a long way. Bringing a humorous twist to your “mom life” content is a surefire way to stand out on TikTok. Share funny parenting fails, relatable moments, or even create skits that play off the exhaustion, confusion, and joy of raising kids.
If you can make your audience laugh, they’re more likely to hit that follow button. Plus, humour helps create a sense of connection – viewers will feel like they’re sharing in the fun with you, rather than just watching from the sidelines.
7. Incorporate Family Fun
If you’ve got kids, bring them into your content! Family-based content often goes viral on TikTok, especially when it’s done in a fun and light-hearted way. Whether it’s a family dance-off, a cooking session where the kids help (or cause chaos), or a funny family vlog of your day, incorporating your children in a natural, organic way can make your content feel more personal and engaging.
Be sure to involve your kids in ways that feel comfortable for you and your family. Some parents prefer to keep their children off camera, while others love sharing family moments. Either way, as long as the content reflects your real family dynamic, your audience will appreciate it.
8. Don’t Be Afraid to Brag a Little
Let’s face it – being a mum is no easy feat. And sometimes, you’ve just got to give yourself a pat on the back for all the hard work you put in.
Show off your achievements – whether it’s managing a successful side hustle while raising kids, keeping your home organised, or making it through a chaotic day with a smile on your face. Your TikTok should reflect the fact that you’re not just surviving – you’re thriving!
Bragging a little doesn’t mean you’re being boastful; it’s about celebrating your wins and showing others that it’s okay to be proud of your accomplishments. Whether you’re celebrating a small victory or a big milestone, let your followers see the confidence and pride you have in your role as a mum.
