One of the major expenses for an eCommerce business is shipping. Regardless of the volume of online sales, this cost forces all online retailers to consider and develop methods focused, on one hand, on enhancing delivery services and, on the other, on lowering shipping costs.
Indeed, over the past few years, shipping has developed into a significant differentiator that affects customers’ online purchases on eCommerce sites.
Several studies highlight the importance of shipping as a crucial success factor for online sales, on which they depend: the general level of customer satisfaction with the shopping experience, the number of products bought, customer loyalty and thus repeat business over time, the decision to proceed or not with the actual purchase, directly affecting the rate at which carts within your e-store are abandoned.
Therefore, managing shipments needs to be considered a true marketing tool that generates conversions and fosters loyalty rather than merely a logistical and organizational problem.
1. Shipping Services
Customers are becoming pickier about the costs and delivery alternatives of their purchases, so you may want to start using a combination of strategies for your eCommerce to pay your shipping expenses while giving customers a variety of options.
For instance, many online stores provide free shipping once a certain amount has been spent or with extended delivery times.
Additionally, they come with alternatives for speedier shipment that charge a price and alternate between flat rates and real-time rates (i.e. the actual cost based on the weight, size, and destination of a package).
In addition to providing millions of products at low rates, expert shipping companies like MyUS, which you can see here, have raised the bar for delivery by educating customers about precise, on-time, quick, and affordable shipping procedures.
Every eCommerce owner must pay a significant expense to maintain these standards.
Due to these factors, you as an online retailer must start developing a delivery strategy right away that is both competitive with customers’ expectations and does not jeopardize your company’s financial success.
In reality, your investments and profitability may be impacted if the shipment is poorly planned in terms of strategic tactics and expenses.
2. Use Promo Codes
A promo code consists of letters and numbers that serve to get a discount for a certain product from a store. These perks can include fixed-price reductions, percentage-based discounts, free products, or free shipping.
Therefore, discount codes are a practical and successful method to entice customers to make a purchase, thereby boosting online sales.
People now anticipate encountering this kind of solution during their online purchase process, particularly when they arrive at the payment page. And many of them will exit the website and open a new tab in search of cheap coupons to utilize if they can’t locate them. Promo codes are a great tool for an e-commerce business as customers love them. This will help you build a strong relationship with loyal customers. Explore your options and consider using them.
3. Stick To Standard Shipping
Numerous studies unequivocally demonstrate that one of the most crucial service factors in internet customers’ purchase decisions is delivery. The main e-commerce businesses recently increased the bar, which has the immediate effect of raising consumer expectations.
Fast delivery, the option to choose your shipping destination from home, the post office, or a store, a dependable and precise time slot, the ability to track your order from beginning to end, and real-time information are now essentials for customer pleasure and loyalty.
The proper shipping method for your e-commerce will be largely determined by your business, target market, spending limit, products, and any other potential variables that might emerge. Generally speaking, providing quick, simple, and dependable delivery options can lower cart abandonment and boost conversion rates.
4. Compare Shipping Prices
As an e-commerce owner, you need to compare shipping prices between carriers in your country every month. And if you notice a change in the competition talk to the carrier that you are collaborating with so that they can adjust the prices. If they do not want to make changes, you should consider having a backup option and start a partnership with another carrier.
