Have you ever thought about how some websites get those yellow stars and a count on their review next to their web search results? Of course, getting a 5-star snippet next to your website is every entrepreneur’s dream. With online businesses, it holds true, where a positive review can get you plenty of sales. So check out these five tips to get your business rocking in no time!
Get Reviews
In this day and age, web search results are becoming more competitive. There are ads and different features that lure users into clicking on their particular website. Users are being more selective on what they should click on. It has become even more important to stand out from other websites. It is why getting Google star ratings is necessary.
To get a review for your website, you need to ask customers to write one for you. There are plenty of online businesses, and you don’t want your client to keep searching for your particular business. Please provide them with a direct link to review your website. You wouldn’t want the customer to ferret around the web for your specific site. Google My Business is an app that lets you create a business profile and makes you visible to other customers searching for a website just like yours. It has a ‘share profile’ button so that your customers get a clickable website link for reviews.
These days, customers are more aware when buying products. They go to a website and check out the review section before deciding. There are different ways to get trusted google reviews on your website. Let us take a look:
- You can provide a direct link to the customer through Google My Business Dashboard, where users can leave reviews;
- Ask the customer to give a review on Google reviews so that whoever searches for your business gets to see the reviews;
- Google allows any reviews coming from third-party websites. They should be available on the list of trusted review partners to qualify as Google reviewers. In addition, there are authentic sites that provide review services for your business.
Google has also lowered its requirement for getting star ratings. It would be best if you had only a single review that a customer verifies for the star ratings to appear. As soon as you start receiving reviews on your business page and through third-party websites, it would help if you immediately informed Google about it.
Talk to Customers
To get a star rating for your website, you should be well-connected to your customers. If you have an e-commerce business, it is quite likely that a customer approaches your website, selects a product, checks out the reviews, and makes the purchase. Successful businesses usually follow up with their clients and send a thank you note and email. It builds customer loyalty and a chance to get positive reviews. You can drop a link to your website for reviews. It is a good idea to wait for a week or so before sending them a thank you note. The client will have used your product by now and formed an opinion about it. Sending a review link at the right time will get you positive reviews.
For software companies, customer support service is a part of the review process. If the user issues a support ticket and gets resolved quickly, the client will be satisfied with the service. With software services, there are plenty of user queries. The efficient support staff can handle the questions carefully, making the software service eligible to review. A lot depends on customer support service in a software business. Handling software issues are the top priority for customers.
Similarly, in service businesses, like education and healthcare, it is necessary to get positive reviews. One negative review can take away the trust factor from your company. A particular team in the service business handles image building and creates a rapport with the customer. You should have healthcare reputation management so that customers and patients find you trustworthy.
In B2B companies, a more personal touch is needed. The account team should know which company you have recently dealt with. It is important to cultivate and sustain warm relationships with the client before asking for a review for a high success rate.
Build Site Authority
This is not done overnight. First, create an online presence and a brand image that people trust blindly. In the service industry, satisfying clients is the topmost priority, but that is not the only thing. For instance, if you have a salon business, your brand should be recognized by customers and Google for a better star rating. Salon reputation management is the key to making your business more viable. The more recognized your business is, the better the chances are of being rewarded star ratings by Google.
Add Schema Code
Are you looking for ways to show your reviews on the website? Add the schema code to the website to link up the reviews. Place schema code into the pages on your website where you would like to exhibit your reviews. You can take some professional help to embed the code into the pages. If you have a good number of pages showcasing schema code, you will likely be able to show different reviews on your site.
These ways to get star ratings for your website will generate good organic traffic and build a rapport with your customers. To outperform your competitors and create a stunning online presence, work on the tips mentioned above to get the 5-star snippet next to your business web page!
