Launching a parenting blog can be a fantastic way to share your experiences and connect with other families, however, if successful it can also become a great side hustle.
Of course, with so many blogs out there, getting yours off the ground can be a challenge. Luckily there are steps that you can implement from day one that can set you on the path to success.
So, if you’ve been considering starting a parenting blog of your own, here are just five fantastic tips that you can implement.
1. Define Your Niche
While parenting blogs are themselves a category of lifestyle blogs, there are also a wide array of niches within this category that you can choose to focus on.
By defining your niche early on, you’ll stand a better chance of attracting a loyal following of readers who find your content interesting and relatable. Your niche may be impacted by where you are in your life, and therefore change. For example, while you may start by blogging about the experiences of patenting a newborn, this may evolve as your child grows.
Alternatively, you may choose to focus on topics such as family friendly travel and days out, or education methods like homeschooling.
2. Seek Memorability for Your Name and Branding
Your blog’s name is the first impression that your readers will have of you, and first impressions can make all the difference. Take the time to find a name that not only reflects your content but is catchy as this will make it easier for your audience to remember you.
You should also consider the look of your blog as well, this includes your colour scheme and logo, and try to be consistent with its usage.
With tools such as Canva you can create your own logo without the need of employing a graphic designer.
3. Choose Your Preferred Platform
Finding the right blogging platform can make all the difference to your experience as a blogger.
With so many choices out there, it can be hard to know what’s right for you so take the time to conduct thorough research into the pros and cons of each.
Many bloggers favour WordPress due to its customisability. Having control over the look and functionality of your blog will not only ensure that it reflects your brand but also serves your needs as a blogger.
4. Be Consistent with Quality Content
Having a consistent posting schedule is essential for keeping hold of your readers. However, it’s also important that you’re realistic with your schedule to ensure quality content. While you might initially have grand ideas of posting daily, for some writers, this can lead to burn out.
Readers are less likely to stick around for content that is riddled with small errors, so if you struggle with spelling and grammar, consider running everything you write through editing software before you post it.
5. Learn How to Market Effectively
Marketing is a powerful tool for increasing awareness of your blog, and SEO is a great way to drive more organic traffic to your page.
When you start to include terms that readers are searching for in your content, you’ll stand a better chance of ranking highly in the search results.
If you need help putting together an SEO strategy, then consider consulting with agencies such as Maratopia and begin on the path to SEO success.
Share your blogging tips and tricks in the comments below!
