You might find it weird to live in an online world and use physical marketing tactics. But there are still good reasons to use mail, which makes it an important part of a multichannel marketing plan.
Some 80% of people say that direct mail is more effective than social media or online ads.
This article will discuss five excellent methods to advertise your company through postcards. You can use customization and analytics to get people’s attention and make your business stand out, particularly in the realm of postcard marketing design.
Make sure whenever you send postcards for your brand, be smart by using these strategies.
Strategy #1: Offer a Discount or Deal
Postcards with deals or savings are a great way to get people to visit your business.
[People love deals, so this approach can get people excited and motivated.]
Statistics show that deals with time limits get more responses. There were two direct mail campaigns. The one with a 25% deal sold 300% more than the other. You should be brave and try out new, different direct mailer postcards.
It has been shown that discounts and deals can help sell more direct mail postcards. With the special deal, people are more likely to interact with and buy the brand. So, to find the best ROI, just try out a few different deals.
Strategy #2: Use Eye-Catching Images
A lot of visuals are used in direct mail marketing. Emails with pictures are 80% more likely to be read.
So, pick images that are relevant to your business and stand out. Here are some ideas:
- Stay away from cheap stock photos.
- Show real people who are using your service or goods. This keeps people watching.
- Make the picture and background colors stand out. This makes pictures better.
- Custom pictures or graphs can help people understand what your service does.
- Make sure the picture goes with the message or headline.
- A/B testing lets you see how different image styles and placements work. Find out what the people who read you like.
- Use pictures to make people feel happy, excited, or nostalgic. These may work better than regular shots.
Images that are current and bright make your postcard look good and this makes it more likely that people will open and read your direct mail.
Strategy #3: Make The Message Your Own
When someone sees their name on a mail, they know it’s for them. People are more likely to read it instead of throwing it away as junk mail.
Personalization shows that you care about the person enough to make the message fit their needs.
To make postcards your own:
- Include the full name and address of the person you’re sending the card to. Make sure you spell and style their name right.
- Mention their city, neighborhood, or area if it applies. Refer to groups or organizations that work together.
- Use words and images in your messages that are relevant to their hobbies and demographics.
- Just before you send the card, write a short note by hand to make it more personal.
- Variable print technology lets you add recipient-specific information to a lot of postcards at once.
This is how by personalizing postcards, you show that you care about your audience and improve relationships.
Strategy #4: Stress Important Points
Instead of lots of text, use bullet points, numbers, headings, and callout boxes to draw attention to important information. Here are some tips:
- For your main call to action, use big or bright fonts. This makes it clear what you want.
- To break up long body text, use subheadings, bullet points, or numbered lists. Makes it easier to read.
- Bring attention to your business name, image, offer, or phrase. Do it again if you need to.
- Make the website, phone number, and email address more clear.
- Use shapes, lines, or images to draw attention to important words.
- Use clear wording that focuses on benefits.
- Strong CTAs tell people what to do next.
The right layout can help people quickly understand what you’re trying to say. This makes mailers more interesting and leads to more sales.
Strategy #5: Taking Care and Follow Ups
With a drip promotion and postcards, you can get to know people and remind them about your business. Unlike most forms of promotion, postcards can be held and shown. They work great for selling all at once.
Send out 3 – 6 postcards over the course of a few weeks or months. Each note should stress:
- A fun and nice way to remember your brand
- Giving people information about a product or service
- Tell people about your present deals, discounts, and offers.
- The goal is for each postcard to have value and be related to the campaign.
| Remember: Instead of advertising your business, put helpful information on notes. That makes the customer believe you and like you more. |
For drip campaigns that use postcards, make sure that the mailing list and message are tailored to each group of customers. The material should meet their needs and interests.
You can also choose when to follow up. Some customers may respond better to contacts once a month, while others may respond better to ones every week or three months.
Try out different nurturing routines to see what gets people to come back and buy from you again.
KEY TAKEAWAYS of Discussion:
Things to think about when designing a postcard:
The type, size, and shape of the paper
- Think about paper sizes besides 6″ x 4.25″. Check the rules for mail.
- Postcards in 12pt font weigh more. Pick out matte or shiny.
- Size, form, and quality of the paper all affect the message. Make something unique.
With a clear call to action
- Every card should have a clear reason to be sent.
- Give your call to action. Pick “Shop Now,” “Call Today,” or even “Visit Our Website.”
Contact Us
- On your postcard, you should put your business name, logo, location, phone number, website, and links to your social media pages.
- In this way, postcards engage with brands more.
- Show constant contact information.
USING THESE STRATEGIES DISCUSSED IN THIS ARTICLE, YOU CAN DEFINITELY LAND YOUR BUSINESS IN THE RIGHT AUDIENCE AND CONVERT READERS INTO CUSTOMERS!
