Many people became their own bosses during the global pandemic. They found they didn’t want to return to the traditional workplace and needed something to replace the income they had brought in previously. Some men and women started a cleaning business, as everyone needs their home cleaned. However, they now find they are struggling to get the business off the ground. What can they do to market and grow their venture?
Don’t Undersell
Many business owners believe they must offer lower prices than the competition to get a foot in the door. Don’t make this mistake. Establish price points when first starting out and offer clear and consistent pricing. Doing so allows you to share pricing details with potential clients before negotiating the price and service agreements. However, before sharing any prices with potential clients, let them know what makes your business different from the many other cleaning services in operation today. They want to know they will get value for their money, so show them what this value is. They will then be more willing to pay the established price when you share it.
Know the Audience
Some cleaning businesses cater to residential customers, while other operations focus on commercial accounts. A person may choose to branch out and offer a service that not only cleans but organizes the home or business for the owner, for example. Many people choose to find a niche in the cleaning industry, which becomes important when advertising the business. The marketing techniques used depend on the group that will purchase the service, as does the messaging and call-to-action for each group. To understand your target audience, think about what you want to focus on cleaning, whether that is BBQs, office spaces, or something else. While considering this, you should do your research into the best cleaning franchise to own because this will factor into what your niche should be.
The Buying Cycle
Business owners must understand the buying cycle and how to market to each existing or potential customer based on where they are in this cycle. The marketing tactics used to make a person more aware of the business and what it offers will differ from those used during the referral stage of the buying cycle. This is when customers are happy with the work provided and want to share the business with family and friends. Don’t overlook the steps in between, however, as you don’t want to miss out on any business. The message and call-to-action for each stage of the buying cycle will probably differ.
Partner with Other Businesses
A great way to grow a cleaning business is to partner with other organizations that use cleaning services. Real estate agents serve as a good example of individuals who need cleaning services as part of their business operations. When someone moves out of a home, the real estate agent may recommend the cleaning company to clean the residence before it exchanges hands. Homebuilders often bring in a cleaning crew to clean a residence before putting it on the market or turning it over to the buyer. Cleaning companies find they can get a foot in the door by working with other companies. Once it establishes a reputation for offering excellent work, the cleaning company can offer services to individuals and businesses and grow the organization.
These serve as only a few of the countless ways a cleaning company can grow its business. However, they are very effective, as they provide the desired results. Implement them as part of your marketing plan today and watch your hard work pay off. Soon, you will have more business than you can handle and you’ll need to expand. When doing so, however, choose employees who share your values and vision so they don’t destroy the work you have done. With the right team, your business will continue to grow.
