The world is about to go green not only because of the fashion choices that you are about to bake but also because everybody seems to be hopping on to the eco-friendly bandwagon. Sustainable fashion is the new norm and everyone seems to understand how important it is to make the transition. You should also be aware of some of the most important sustainable fashion trends that are making waves around the world at the moment. If you are in the middle of shopping for an upcoming event or a wedding or any kind of social gathering, you might want to have a look at this little piece of information.
- Affordable Yet Sustainable Fashion Is On The Rise
The customer is looking for not just sustainable fashion but affordable prices too. This is difficult to achieve but manufacturers from all across the globe have vowed to deliver just that. According to recent trends and statistics, organic and natural cotton has become around 30% more expensive in the past few years. The resistance against the use of pesticides is also one of the biggest reasons for the rise in the prices of such raw materials. Fashion houses and manufacturers have been constantly researching several ways to come up with more sustainable fabrics that can be made available to the consumer at a much lower price. Because there is a high demand for such goods, the influx of more and more manufacturers and retailers into this sphere is causing a major disruption in the market leading to economies of scale at various junctures and an overall reduction in the production cost.
- Repurposing Old Fashion Items
A major part of the sustainable fashion industry around the world is this little yet critical function that repurposes used clothing and accessories. Several large fashion houses have decided to recall a lot of their major items that can be redesigned, restitched, and amalgamated with other eco-friendly sustainable fabrics to come up with fresh pieces of garments. This has led to a sort of revolution all around the world. People have become more careful about what they buy and want to preserve the aesthetics of every piece of apparel that they invest in. The aim is to make them reusable in the future or at least return them to the manufacturer so that they can do the needful to repurpose old garments. This way they have the satisfaction that they have done something for the environment and it also encourages them to make more such decisions in practically every sphere of their lives.
- The Unsold Item Collection
This is also a very critical aspect that several clothing and fashion brands have to look into. Investing in eco-friendly fashion is one of the ways to reduce the carbon footprint of their production units. But it also poses a singular threat of their products just lying idle in retail shops across the globe. If you look at it in the context of luxury brands that produce wedding guest dresses, beautiful gowns, embellished skirts, and other expensive fashion accessories, the end of the life cycle of such pieces of clothing and fashion garments is a critical deterrent that prevents brands from going down this path. When these clothes are not able to sell, most brands will resort to removing their labels from the garments and selling them at a lower price. The other way around this little problem is to give away this clothing to charities and local non-government organizations. All in all, it is still a better strategy as compared to burning unsold items which several luxury brands used to do up until now.
- Investors Want More Sustainability As Well
Let’s just say that you want to open up a fashion brand. You are looking for a venture capitalist or a financer for your business. Now even the most novice investor would also be aware of sustainable fashion these days. These investors push for more sustainability and ethical investments. The pressure is mounting up and it is spread across not just luxury fashion brands but smaller ventures and local fashion companies as well. This is like a double-edged sword. It works both in the favor of and against fashion companies.
Final Thoughts
While sustainable fashion is a good thing for the consumer, it is a bit of a difficult situation for several clothing and apparel companies that do not have the capital or the resources to invest in it. However, if they have the will, it becomes easier for them to finance their operations.
